How to hire 2D artists in the gaming industry

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Do you know how to hire 2D Artists? The world of video games is a vibrant tapestry woven from countless threads – and among these, the artistry of 2D artists plays a crucial role in bringing them to life. Their skills breathe personality into characters, create immersive worlds, and define the overall aesthetic of a game.

Whether you’re an established developer or an indie game creator embarking on your first project, hiring the right 2D artist can make all the difference. Today, this comprehensive guide will equip you with the knowledge and strategies you need to understand to hire the best 2D Artists for your game!

Read also: Game Art vs Game Design – how different are they?

What is a 2D artist in the gaming industry?

A 2D artist in the gaming industry is a visual magician who specializes in creating digital artwork for two-dimensional games. Their skillset encompasses a wide range of artistic disciplines, including:

  • Concept Art: Conceptualizing the overall visual style of the game, characters, environments, and props.
  • Character Design: Bringing characters to life through sketches, defining their appearance, personality, and clothing.
  • Environment Design: Creating the landscapes, backgrounds, and settings that players will explore.
  • Sprite Art: Developing individual digital images (sprites) that animate characters and objects within the game.
  • User Interface (UI) Design: Designing the menus, buttons, and other interactive elements players will use to navigate the game throughout.
How to hire 2D artists
Find out how to hire 2d artists for your upcoming project

Examples of popular 2D games

The influence of 2D art is vast and encompasses a wide variety of gaming genres. Here are a few examples to showcase the versatility of 2D artistry:

  • Platformers: Classic titles like Super Mario Bros. and modern hits like Celeste rely heavily on 2D sprite art for their characters and environments.
  • Side-scrollers: Games like Ori and the Blind Forest and Hollow Knight demonstrate the storytelling potential of beautifully crafted 2D worlds.
  • Fighting Games: The iconic Street Fighter series and contemporary indies like Skullgirls showcase the dynamic action achievable with 2D animation.
  • Puzzle Games: Titles like Tetris Effect and Monument Valley prove that 2D art can be both visually stunning and mechanically engaging.
  • Visual Novels: Games like Phoenix Wright: Ace Attorney and Doki Doki Literature Club! leverage 2D character art and backgrounds to create compelling narratives.

Where to find good 2D artists

The hunt for talented 2D artists can feel daunting, but fear not! Here are a variety of platforms where you can discover exceptional artistic talent and are here to help you hire 2D Artists!

Main Leaf Games

Fortunately for you, you are exactly where you need to be. Here at Main Leaf Games, we offer a team of over 70 talented professionals with expertise in both game art and game design – proficient in industry-leading engines like Unity and Unreal Engine, and ready to tackle projects of all shapes and sizes. 

Whether you need a hand with crafting captivating visuals, fleshing out innovative mechanics, or anything in between, we at Main Leaf can be your trusted outsourcing partner throughout the development journey from initial sketches to publishing!

2d platform game

Online art communities

Platforms like ArtStation and DeviantArt are treasure troves of portfolios from artists around the globe and can help you learn how to hire 2D artists.

Freelance job boards

On the quest for how to hire 2D artists, websites like Upwork and Fiverr connect freelancers with potential clients. You can browse portfolios and post project descriptions to attract suitable candidates.

Game development forums & communities

Online communities dedicated to game development often have sections where artists showcase their work and connect with potential employers.

Social media

Platforms like Twitter and Instagram are breeding grounds for artists to share their work. Utilize relevant hashtags to find artists specializing in your desired style.

Art colleges & universities

Consider reaching out to art schools and game design programs. Budding artists often have impressive portfolios and are eager for professional opportunities.

How to hire 2D artists

When you’ve pinpointed some promising candidates, it’s time to explore the various hiring options available.

How to hire 2D artists

First and foremost, freelance platforms such as Upwork and Fiverr provide a convenient avenue for hiring freelancers tailored to specific projects. This is particularly advantageous for smaller projects or when you require a particular skill set for a short duration.

Direct contact presents another avenue. If you come across an artist whose style perfectly aligns with your vision, reaching out to them directly through their portfolio website or social media platforms can establish a more personalized connection and facilitate a tailored agreement.

Art & design studios are also worth considering. Numerous studios specialize in offering art and design services specifically for the gaming industry. While this option grants access to a pool of talented artists, it may entail a higher cost.

There’s also the option of in-house employment for larger studios with ongoing projects. Hiring a 2D artist as a full-time employee allows for greater control and collaboration; however, this route necessitates a substantial financial commitment.

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How to hire 2D artists: how much does it cost?

The cost to hire a 2D artist can vary significantly, influenced by several factors. First of all, experience level plays a significant role – junior artists typically offer lower rates compared to seasoned professionals with established track records.

The location also matters. Rates can fluctuate depending on the artist’s geographical location. Artists residing in regions with a higher cost of living may command higher fees. Project Size is another crucial factor. Larger projects with numerous assets, such as various character iterations, detailed environments, and intricate animations, naturally demand more artist time and resources, resulting in a higher overall cost.

The complexity of assets affects pricing as well. Crafting highly detailed characters with intricate clothing folds, elaborate animations spanning multiple frames, or photorealistic environments demands more artistic effort compared to simpler designs. Consequently, expect to pay a premium for such intricate work.

How to hire 2D artists

Art style plays a role too. Certain styles – like pixel art for retro-inspired games – may be more budget-friendly than hyper-realistic styles with extensive detail. The level of rendering and texturing also influences the cost.

It’s crucial to consider some additional factors when budgeting for your project, such as:

  • Revisions: Take into account the potential cost of revisions. Most artists include a limited number of revisions within their initial fee. Additional revisions beyond this limit may result in extra charges.
  • Usage Rights: Clearly outline the usage rights of the artwork in your contract. This determines whether you have the freedom to utilize the artwork for future projects or merchandise. Exclusive rights typically entail a higher cost.

How to hire 2D artists: qualities to look for

Beyond technical skills and experience, several key qualities contribute to a successful collaboration with a 2D artist. Look for individuals who possess the following:

Strong artistic skills

This forms the foundation of any good 2D artist. Their portfolio should showcase a solid understanding of drawing fundamentals, anatomy, color theory, and composition. Evaluate their ability to create visually appealing and stylistically consistent artwork.

Problem-solving skills

Inevitably, challenges arise during development. A good artist can troubleshoot issues, propose creative solutions, and work collaboratively to achieve the desired outcome. This demonstrates their ability to think outside the box and contribute meaningfully to the project.

Passion for games

Hiring someone who is genuinely passionate about video games adds an invaluable spark to the project. Their enthusiasm fuels creativity and fosters a deeper understanding of the artistic needs specific to gaming.

Time management & organization

Meeting deadlines is crucial in game development. Look for artists who can effectively manage their time, prioritize tasks, and deliver high-quality work within the agreed-upon timeframe.

Read also: A guide to indie game development in 2024

Crafting your vision with the right 2D artists at Main Leaf

In conclusion, hiring the right 2D artist for your gaming project is a pivotal step in bringing your vision to life. The world of video games thrives on captivating visuals, and 2D artists are the architects of these immersive experiences!

So – are you ready to embark on your journey into the world of video game development? Whether you’re seeking to breathe life into characters, create immersive environments, or define your game’s aesthetic, Main Leaf is here to turn your vision into reality. With fast turnaround times and personalized quotes delivered within 24 hours, contact us today and take the first step toward bringing your game concept to life!

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